Growth Strategy Consulting
Strategy that
moves product.
trio is a growth strategy consultancy for consumer product companies. We help brands win retail partnerships, sharpen e-commerce performance, and bring new products to market — with the operational experience to actually get it done.
Brands & categories we've worked across
What We Do
How we help
you grow.
Product development, e-commerce, and retail partnerships — the three levers that determine whether a consumer product business scales or stalls.
Product Development & Branding
Growth Driven by Innovation
We help investors and suppliers identify product opportunities worth pursuing, validate the commercial case, and build brands behind the ideas that have real consumer appeal. We draft the business plan and assemble the right supply, marketing, and distribution partners to bring the product to shelf — so a concept doesn't just sound promising, it actually makes it to market.
Founders, early-stage consumer businesses, manufacturers exploring owned brands, and investors evaluating product concepts.
Key Capabilities
Market opportunity & whitespace analysis
Investment thesis & financial modeling
Product concept & brand positioning
Commercial viability pressure-testing
Go-to-market & launch roadmap design
E-Commerce Strategy & Performance
Growth Driven by Commercial Discipline
Most brands think of e-commerce as a channel. Retail buyers think of it as a scoreboard. We help brands build the kind of digital performance that earns attention — from consumers and from the buyers who decide what goes on shelf.
Established CPG brands, emerging brands, founder-led companies, and PE portfolio companies that need sharper e-commerce strategy.
Key Capabilities
Retail Partnership Strategy
Growth Driven by Distribution
We help qualified manufacturers assess their readiness, sharpen their story, and pursue the right private label opportunities — with more credibility and sharper positioning.
Supplement, pet, food & beverage, beauty, and OTC manufacturers with real capability seeking private label retail growth.
Key Capabilities
Readiness & Capability Assessment
Retailer Fit Strategy
Retail Introduction & Meeting Preparation
Commercial Narrative & Positioning
Why trio
Why clients
choose trio.
Our background is in running businesses, not running campaigns. Clients choose trio because the strategy we build connects to the brand's full commercial playbook.
Customer-Obsessed
Every engagement starts with the customer. We work backwards from what they actually want so the strategy we deliver is grounded in real demand, not assumptions.
Data-Driven
Every decision is backed by data — so regardless of the outcome, we can trace the logic, audit the inputs, and adjust. That discipline turns strategy into a system that gets sharper over time.
Manufacturer & Retailer Perspective
We’ve sat on both sides of the table — as manufacturer and retailer. That dual perspective means we understand what drives buying decisions and how to position for them.
Principal-Level Engagement
No hand-offs to junior associates. Every engagement is led by the same person who scopes the strategy, does the analysis, and delivers the work.
The Founder
Trey Good
Product Development & Branding. At Procter & Gamble, Trey took 17 products from concept to shelf across brands like Pepto-Bismol, Prilosec, Align, and Metamucil — building the commercial case, designing pricing and promotion strategy, and navigating OTC and supplement regulatory requirements for each. At Amazon, he launched 65 more under Amazon's private label brands, identifying whitespace opportunities and turning customer insights into scalable product lines. He's grown startup brands and revitalized legacy ones — growing a 120-year-old brand by 50% in two years.
E-Commerce Strategy & Performance. Trey learned e-commerce from the manufacturer side at P&G, where digital shelf performance was a critical lever for brand growth. At Amazon, he put that knowledge to work on the retailer side — growing a $40M worldwide private brands business more than 5X in four years. More importantly, he built the operating discipline that made the growth repeatable: setting clear goals, identifying the controllable inputs that drive them, measuring weekly, and adjusting. That input-to-output rigor is the commercial operating system many agencies fail to implement.
Retail Partnerships & Distribution. Distribution is the name of the game in CPG. Trey spent seven years at P&G selling into and negotiating with major retail buyers, then four years at Amazon building a network within the world's largest retailer and understanding firsthand how buyers make decisions about their supply relationships. When you understand the incentives on both sides of the table, you stop guessing and start building strategies that align what manufacturers need with what retail buyers are actually looking for.
Get In Touch
Let's talk about
your growth.
Whether you're a manufacturer exploring private label, a brand rethinking e-commerce, or a founder building something new — we start every engagement with a conversation to understand where you are and where the real opportunity lies.