Growth strategy for consumer brands
Senior commercial leadership that grows your sales and protects your profit.
Stalled growth is expensive. We map your biggest growth opportunities, build the strategy to capture them, and audit your P&L to find the savings. Our engagements pay for themselves, averaging 3x ROI in 90 days.
Free strategy call. Start with an audit that pays for itself or it’s free.
Brands we've built and worked across
Sound Familiar?
You know the growth is there. You just can’t unlock it.
Has your growth stalled, with no one able to tell you exactly why?
Are you paying an agency every month, unsure whether they are really working?
After fees, ad spend, and returns, can you even see what each product makes?
Does your ad spend keep climbing while your profit stays flat?
If any of these hit home, you are not the problem.
The problem is that no one senior is looking at your business as a whole. Your agency runs tactics. Your team is stretched. The decisions that actually move the number, where to play, how to win, and what to fix first, are not getting made.
Every quarter that passes is growth and margin you do not get back.
You do not need another agency or another dashboard. You need a senior operator who can find the problem, build the plan, and drive it through your team. That is what we do.
The Results
Engagements that pay for themselves.
“Bringing Trey in was a step change for our Amazon business. He set the strategy, held our agency accountable, and made sure the right things actually got done. I'd recommend him to any brand that wants a senior operator who owns the number and drives real results.”
“He surfaced opportunities in our data that we hadn't recognized ourselves, and consistently saw angles we would have missed. The result exceeded what we thought was possible. He's the person you want on your side.”
How We Help You Grow
One clear path from stalled to scaling.
Four phases, run in order. Start with a focused diagnostic, or take the full path as your ongoing commercial leadership.
Diagnose
We rebuild a clear, honest picture of your business: where growth stalled and where profit is leaking.
- Growth Map
- P&L X-Ray
Strategize
We set the direction: where to play, how to win, and what to stop doing.
- Growth thesis
- P&L modeling
- Positioning
- Pricing & retention
Plan
We turn the strategy into a prioritized 90-day roadmap your whole team can run.
- Action plan
- Agency standards
- The scorecard
Execute
We run it with you week to week and hold the agency accountable, so the right things get done.
- Weekly business review
- Agency accountability
- Operating system
Phases one through three are your paid audit. All four, ongoing, is fractional commercial leadership.
Book a Free 15-Minute CallWhy trio
Why clients
choose trio.
Our background is in running businesses, not running campaigns. Clients choose trio because the strategy we build connects to the brand's full commercial playbook.
Built Inside P&G and Amazon
We learned to build brands at P&G and to run a P&L from inside Amazon. Almost no one has done both. You get brand-building judgment and hard marketplace P&L experience in one operator.
We Don't Profit From Your Spend
We do not make money from your ad budget or your media spend. We represent your P&L, not our own billings, so the call we make is always the one that is best for the business, not the one that spends more.
An Operator, Not an Advisor
We do not hand you a deck and leave. We set the strategy, run the operating rhythm, and drive the work through your team and your agency, so the plan turns into results.
Principal-Level, Start to Finish
No hand-offs to junior associates. The same senior operator who scopes the work does the analysis and delivers it, every time.
The Founder
Trey Good
Procter & Gamble. Trey spent six years at P&G learning to build brands and run a business. He helped manage the P&L of the $2.2B Personal Health Care portfolio, working with its senior leaders on where to invest across brands like Pepto-Bismol, Prilosec, Align, and Metamucil. He took products from concept to shelf, set pricing and marketing strategy across the portfolio, and learned how to grow the top line while protecting the bottom. Along the way he revitalized a 120-year-old brand and grew it 50% in two years.
Amazon. Then he took that operating discipline inside the world’s largest marketplace, growing a $40M private brands business to $250M in under four years, more than 5x. He did it by getting deep on the customer and building the business to serve them better: launching more than a hundred new products in the right formats and pack sizes, landing a major B2B partnership, and executing the ecommerce fundamentals with weekly rigor. He saw firsthand how a retailer thinks about a brand, and what it takes to drive profitable growth on a marketplace.
Trio. Today he brings both sides to consumer brands as a fractional commercial operator: brand-building judgment from P&G, marketplace P&L experience from Amazon, and the operating system that makes growth repeatable. He works as the senior operator on your team, owning the number and driving the results.
Questions
Straight answers.
Let’s find the growth you’re leaving on the table.
Every engagement starts with a fixed-fee growth audit that pays for itself. The first call is free, and you will leave it with a sharper read on where your growth is stuck.
The audit pays for itself or it’s free.
Get In Touch
Let's talk about
your growth.
Tell us where your growth is stuck and where you want to take it. We start every engagement with a conversation to understand the business and where the real opportunity lies.