We help retailers and manufacturers move faster - together.
Our Process.
Helping suppliers translate their capabilities into retailer-ready opportunities.
Supplier Assessment
We evaluate your manufacturing capabilities, capacity, and compliance to ensure they meet retailer standards. This step uncovers opportunities, highlights strengths, and prepares suppliers to enter the room with confidence.
Strategic Positioning
We analyze the market to uncover growth opportunities that private labels don’t yet serve. Then we map those gaps to the supplier’s capabilities and develop proposals that align with the retailer's private label strategy.
Retailer Engagement
We connect qualified suppliers with private label decision makers, guiding the process to build trust and unlock long-term partnerships. By aligning the right products with the right strategies, we help retailers say yes.
About Us.
Founder Trey Good, a former leader at Amazon and Procter & Gamble, leverages proven expertise in private-label strategy to help retailers and manufacturers align for lasting success.
The Problem
Most contract manufacturers never get the chance to demonstrate their full value to a retailer's private label. They struggle to connect with the right decision-makers, and when conversations do happen, they’re often limited to a single product RFQ. Retailers like Amazon manage thousands of products and suppliers, so opportunities for broader partnerships get overlooked. As a result, manufacturers who could support much larger portfolios remain stuck pitching one-off items instead of building long-term, strategic relationships.
Our Approach
Trio was built to close that gap. We start by uncovering the biggest opportunities for each supplier and making sure their capabilities meet retailer standards. We then translate those opportunities into a proposal that aligns with the retailer’s private label strategy and opens the door to larger partnerships. By ensuring manufacturers are well prepared, positioned, and strategically aligned, we turn missed opportunities into long-term wins.
Why Trio?
Trio brings insider knowledge of both sides of the equation: private label strategy from Amazon and manufacturing expertise from Procter & Gamble. We know how private label teams operate, what they prioritize, and how they evaluate suppliers. That experience allows us to uncover opportunities others overlook and position them for meaningful retailer partnerships.
When suppliers and retailers are aligned, the partnership becomes greater than the sum of its parts. Our role is to create that alignment by bridging supplier capabilities with retailer strategies and unlocking opportunities that neither side would achieve alone. This philosophy defines our "Alignment as a Service", a structured way to build clarity, trust, and lasting private label partnerships.